15 Dec, 2008
Posted by: Bob Jansen In: Business| Intellectual Property| Internet
One of the best innovations on the web in last few years is the Creative Commons licensing model. It allows designers, graphical artists, copywriters and other kinds of people working with copyrighted material to share and reproduce work more easily.
However Creative Commons is aimed to create freedom that creative people want to give to their [...]
12 Dec, 2008
Posted by: Bob Jansen In: Intellectual Property
A few days ago I read about Friendster being awarded it’s fourth patent in Social Networking. In 2006 they already received a patent that refers to a “system, method, and apparatus for connecting users in an online computer system based on their relationships within social networks.”. Now they received a patent that refers to “compatibility [...]
Currently I’m reading this book ‘The Creative Economy‘ by John Howkins. It’s a great book on how people make money from ideas. He shows some basic principles, provides details on creative industries and then jumps in with practicle tips on how to combine creativity with business.
The book is a must read if you consider yourself [...]
02 Dec, 2008
Posted by: Bob Jansen In: advertising
Today Boris Veldhuijzen van Zanten wrote an article where he questions the term ‘Viral Marketing’. Normally I’m not that big of a fan about terminology, because it’s something that comes and go. But this time there is a valid point.
The term tossed in by Boris is ‘Reverberating Marketing’. I don’t think it’s catchy or sticky [...]
