jansn

28 Mar, 2009

Working eight hour overtime for charity

Posted by: Bob Jansen In: Creativity| advertising

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Yesterday I attended to 8UO (8 uur overwerken) which basically is a gathering of creative people that pull an eight hour overtime to help charities with problems like their advertising campaigns. Throughout the country 45 teams spread over 9 cities worked on a variety of assignments.

Most of the assignments involved communication problems, to be more specific most the charities asked a creative approach to generate more money for their cause.

StopTBC!
I was assigned to the KNCV Tuberculosefonds which recently launched a new campaign to get more attention for the problems of TBC in developing countries. It’s called StopTBC! and will be all over the place in the coming weeks. They asked us to think of ways how they can generate a steady and growing income for cause.

So we did. The first session resulted in three idea’s. These contained two important aspects, awareness and the simple actions people can take to donate and let others donate. In the second part of the evening the ideas where translated to one concept.

We presented the concept twice, in Dutch. Below you find the pitches I’ve recorded with my Zi6, sorry for the bad quality . The room was quite dark.. Enjoy!