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TCE stands for The Creative Economy, a great book by John Hawkins. Inspired by his ‘10 rules for success in the creative economy’ I explore how this affects my daily life and work.

Put the priority on ideas, not on data
Create and grow your own creative imagination. Build a personal balance sheet of intellectual capital. Understand patents, copyright, trademarks and other intellectual property laws. Entrepreneurs are more worried to lose their ability to think than if their company loses money.

I believe the quote contains a contradiction. As an entrepreneur I surely value the ability to think above earning every penny I can get. When you make sure you keep the thinking process on the go, you’ll be able to make money with your intellectual property quite easily. The contradiction lies within companies being worried to lose money. Here’s why.

I love to share my ideas and knowledge. With everyone interested but also with companies in the same industry or maybe even direct competition. This is related to an active thinking process. If done right, you’re always ahead of the competition or at least be able to use you thinking power to change your idea, concept or strategy.

People asked me if I’m not scared people ’steal’ an idea. I’ve always told that idea’s can’t be stolen because they’re just a bunch of thoughts. I focus on the difference between ideas and concepts. Developing an idea to a strong and valuable concept takes time, thinking power and skill. Now the concept has a small market worth, but more important  Depending on the level of completion of the concept you need to be careful about what to tell and what not to tell.

When a competitor copies and launches on of your concepts, is your company losing money? I think not. I even think it’s good when it happens. When competition sees the same opportunity as you, this is evidence there is a market for your product. Besides that you can watch what they’re doing and learn from it. Use that information in your thinking process and it will enable you to take more balanced decisions.

Be open on abstract levels and get people to think with you. Do this face to face, or if you like on big scale via blogs and twitter. This opens the freeway of collective creative intelligence.

Here are some of my tips regarding this TCE rule.

1. Train your thinking power
   Read blogs, articles and books related to stuff your working on. Keeps you sharp. But also talk with other people about their ideas. Not only do most of them like to hear your feedback, it trains your thinking power because you get better at it and learn from them.
2. Don’t overprotect your ideas
   It is very important to protect your ideas, but over protection makes it harder to apply changes when needed.
3. Be open
   Closely related to my first tip. When working on your own ideas, share your thoughts with others. They maybe working in your industry, but maybe even more important in a different industrie. Learn from their thinking process when pitching your idea. Best example is related to on of the ideas we’re working within Firmhouse, Dealkeeper. At a conference I talked about it and somebody pointed me directly to a competitor still quite under the radar. I probably wouldn’t found that competitor myself.

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