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This blogpost was originally posted on our firmhouse blog.

Triggered by the title? Well, basically that’s what is happening here in the Netherlands on the web. All bloggers (amateur and professional) that embed video or music need to pay a fee based upon the amount of viewers. The fee is depending upon the amount of visitors. But first let’s start with a small explanation for what Buma/Stemra is. From their website:

There are people who make music although you’ll never hear them make a sound: they are called music authors. Their efforts precede the successes of the artists who perform their works. The music that we enjoy is their intellectual property. Just like other authors, they have the right to remuneration when their works are played, sung or recorded. Buma/Stemra takes care of these matters.

So. Buma/Stemra takes care of all interests of music authors in the work they create. Not necessary a bad thing, wouldn’t it be the case that they’ve launched this ridiculous idea(dutch) for charging bloggers for embedding the music of authors.

What’s crazy about this is that YouTube or any other site providing access to copyrighted content should (and in a lot of cases already is) pay for it. In other words, they’re the broadcasters. They deliver the content to my browser. For me to see. A blogger or any other website is just a channel which I’m in which leads me to the content on the network of (for example) YouTube.

In the old world this would mean a manufacturer of TV’s is paying a fee for the amount of viewers that watches content via the screen. Where in fact (and completely logical to me) the broadcasting networks are paying fees for the series, movies and other contents that are being broadcasted.

Can we solve this? Yes we can. It’s not that hard, only it involves more effort from Buma/Stemra. I believe they should be more cooperative and look at how the world is changing. They’re focusing on the downside of the Internet (pirated content) and fighting against it. However they should see this as a big opportunity. You can now promote your artists and drive sales through all kinds of content networks. Artists are more and more using the web to connect and promote their own music. We now see more artist producing music on their own without a label. They own their channel and show what we’ve always known. They love to create music and connect to people that appreciate them for it. How? By listening, buying and maybe even more important: promoting it.

If Buma/Stemra won’t start making more deals with content networks, they face to be replaced. I love to see more self managing artists. Buma/Stemra is in it for the money, that’s why one day they’ll be gone.

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