02 Dec, 2008
Advertising should be about fun and happiness again
Posted by: Bob Jansen In: advertising
Today Boris Veldhuijzen van Zanten wrote an article where he questions the term ‘Viral Marketing’. Normally I’m not that big of a fan about terminology, because it’s something that comes and go. But this time there is a valid point.
The term tossed in by Boris is ‘Reverberating Marketing’. I don’t think it’s catchy or sticky [...]
